Two Webinars for Heritage & Preservation Success

From the California Preservation Foundation:

California Preservation Foundation is offering two webinars in March focused on the stewardship of historic sites. The Webinars will be held on Tuesday, March 13 and March 27 from 12 to 1:30 PM. These webinars are intended for historic building owners, fundraisers, planners, preservation professional and grass roots enthusiasts. See below for information on each webinar or go to www.californiapreservation.org/webinars.html for more information and to register now!


Tuesday, March 13, 2012: Building a Stable Financial Foundation for Your Historic Building
Speakers: Jim Newland, Historian/Planner, California State Parks; Max van Balgooy, President, Engaging Places, LLC

You’ve successfully enlisted volunteers, completed your capital campaign, fixed the roof… and now what? Learn how to keep your historic resource economically viable into the future. This webinar will present a range of methods for short and long term organizational stability that are consistent with your resource size, type and audience. Included are creative interpretive programs and activities that can complement your resource and add to your bottom line. Examine the opportunities and constraints associated with various ownership structures. Topics include best practices in financial planning, programming, marketing, Board development, and volunteer cultivation.


Tuesday, March 27, 2012: Non-Profit Fundraising in a Bad Economy
Speaker: Zoot Velasco, CFRE, Muckenthaler Cultural Center

Zoot Velasco will discuss his personal story of how the Muckenthaler Cultural Center tripled their programs and doubled their budget in the past three years while the country and most nonprofit cultural and historic organizations were going through the worse economy since the Great Depression. It is a story of strategic planning, strategic partnerships, marketing, social enterprise, and board development. "The Muck" as they affectionately call it is a National Registry historic building now hosting 30,000 people annually in our stages, galleries and classes and are the site of over 75 weddings and corporate events each year as well. They have become award winning program with a 2008 Best Historic Site awards from OC Parenting Magazine, a 2009 Fullerton Chamber of Commerce “Quality of Life” award for best non-profit organization, and a 2010 Best Arts Organization award from Arts OC, the county-wide arts council. Last year we were nominated for a National Award of Merit and published an Arcadia book on their history.