Wednesday, November 21, 2012
1. Contact (email, via Facebook, in your newsletter) your members and ask them to purchase a "gift membership" to your organization at a %10 discount. There is nothing like opening up a gift that lasts all year long. (This is especially true for organizations with sites.)
2. Offer a weekend discount at your museum or online store for anyone to purchase unique holiday gifts. Make it a celebration and offer "free gifts" (a postcard, a pin, etc.) and refreshments (cider, cookies, etc.) to add to the festivities. Any way you can offer ways to make gift purchasing easier or stress-free will attract more shoppers.
3. Offer a members only holiday ornament, notecards, calendar, or other item for purchase. Use your collection as an asset to create a unique, dated, and limited edition item that members and the community at large would want to have.
4. Send a calendar, ornament, or other holiday item to key decision makers in your community to remind them of your organization and to stand out from the dozens, if not hundreds of cards they might receive
5. Offer your space to key and potential partners as a space to host a holiday party. This will also new people to visit your site.
6. Send New Year cards in January instead of holiday cards in December to make sure you're remembered and not lost in the shuffle. (See #4 for more on this.)
8. Have your organizations board, staff, and even members support another non-profits holiday food drive, toy drive, or some other service by volunteering with them. This will bring attention to your organization with other community-oriented individuals and offer them the chance to get to you and your organization personally. Look for events that are also sponsored by large businesses or local government.
Do you have an idea on how to leverage the season to generate revenue and awareness or a question about one of the items above? Email us at laheritage @ gmail . com.
at 9:25 AM